The Family-First Finance App Helping the Next Generation Grow Up Money-Smart
FamFi is a family-first finance app designed to help parents guide kids, teens, and young adults in building real-world money skills. By combining budgeting, transaction insights, and guided financial practice, FamFi turns everyday spending into opportunities for learning.
What is included
A compact set of brand assets, product imagery, founder materials, and reference copy for media use.
- Primary FamFi logos and app icon
- Product and social preview images
- Founder photos and founder story PDF
- Whitepaper: From Your Wallet to Their Future (PDF)
- Media brief with messaging, mission, vision, and data points
- Short company background and usage notes
The invisible money shift
Money is now digital, instant, and less visible. Cash is about 14% of transactions, down from over 70% in the 1980s.
Behavior is shifting fast
Digital payment users spend up to 31% more, and 64% of children ages 8 to 14 already make independent online purchases.
Shared visibility and guided practice
Families track real transactions together, build better habits, and use insights and AI guidance to improve decisions over time.
Preview assets
A quick look at logos, screenshots, social graphics, founder materials, and the latest whitepaper in the updated press kit.
Primary logo
Full-color brand lockup for articles, event materials, and speaker slides.
Updated screenshots
Current in-app visuals for product overviews, feature callouts, and editorial coverage.
Founder materials
Founder photos and story assets for interviews, profile features, and speaker introductions.
Quick reference
- Company
- FamFi
- Tagline
- Grow Up Money-Smart
- Audience
- Parents with tweens and teens, parents with young adults, teens (12 to 17), and young adults (17 to 25)
- Mission
- Help families teach, learn, and practice real-world money skills together.
- Vision
- A world where every young person enters adulthood with confidence, clarity, and healthy financial habits.
- Key story angle
- A generation is spending earlier but becoming independent later as money becomes increasingly invisible.
- Press contact
- press@getfamfi.com
- Website
- getfamfi.com
Optional press request form
Use this if you want us to open a prefilled email for interview requests, quotes, or asset questions.